ecommerce-visual-copywriting

ecommerce-visual-copywriting

SOP for designing visual copy for ecommerce main images and detail pages. Input product materials, main-image drafts, qualification boundaries, and platform requirements, and output an image-and-copy plan that a designer can execute: visual content, in-image copy, design notes, and compliance self-review. Applies to product main images, detail pages, listings, product selling points, compliance rewrites, and Advertising Law risk review on platforms such as Taobao, Tmall, JD, Pinduoduo, and Douyin Shop. Trigger words include: main-image copy, detail-page copy, ecommerce copy, product copy, listing, product page, conversion rate, click-through rate, compliance review, Advertising Law, platform review, Taobao, Tmall, JD, Pinduoduo, Douyin Shop, designer execution draft, visual + copy + design notes. Do not use for final legal opinions, medical/health efficacy endorsements, automatic listing and publishing, fabricating test reports/patents/approval numbers/sales/reviews, or general marketing long-form content unrelated to ecommerce visual copy.